Pura’s high performance . low environmental impact . totally chlorine free (TCF) and fragrance-free baby diapers don’t compromise on skin safety . comfort or value for money. Allergy UK certified and approved by dermatologists to be gentle on sensitive skin . the diapers provide up to 12 hours leak-free protection to keep your baby dry. Organic cotton enhanced for a comfy fit . they’re luxuriously soft with plant-based materials against babies’ skin. EU Ecolabel verified to have a low environmental impact . Pura’s baby diapers are made using carbon neutral manufacturing with sustainable materials and less plastics. They come in paper packaging so they’re easier to open and recycle. Created by UK parents Guy and Abi Fennell . Pura is a B Corp and Carbon Neutral business.