Whether you are a weekend warrior or a seasoned pro . the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile . these lures mimic a variety of species and create the most flash of any Berkley crankbait. With an integrated FlashDisc . the Frittside boasts improved tracking stability . accuracy and true balsa-like action for tough conditions. Ideal for very cold or very hot water less than 10 feet deep. Topped off with Fusion19 hooks . Berkley Frittside lures are sure to impress anglers of all skill levels and attract strikes from sluggish or heavily pressured fish. At Berkley . our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing . keep studying . and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say – We’ve done the science. Now you catch the fish.